Build A Better Website

A content development strategy is something anybody who circulates information around online needs to have to help better coordinate their efforts. In establishing such a strategy a determination must first be made as to how frequently you intend to be publishing content. To get the most out of this particular strategy it is always recommended to distribute quality information since this will enhance your credibility as well as your marketing effectiveness. Many people feel however that it is more effective to serve up as much information as you can create to saturate the market, but this approach often sacrifices quality. So the question is should you go short on the quality and long on the quantity when publishing content as part of your online marketing strategy?  

Here is a quick look at the results you can expect when using either of these 2 strategies.

~ Creating Quality ~

a) Better Understanding of Subject Matter

It only stands to reason if more time and research is involved you and the reader will get much more out of what you compose.

b) ‘Spawns’ More Content

The more you learn the more you have to share with your readers. Make no mistake, the more research you conduct or the more in-depth your knowledge pool becomes, the more quality information you will have to share with readers.

c) Builds Credibility

When you know what you are writing about and the more any reader benefits from what you compose, the greater your credibility becomes. When working online your credibility is an asset that will serve to help increase your marketing effectiveness. Simply put, you will have greater influence therefore more people will be incline to listen to what you have to say.

~ Going for Quantity ~

a) Easier to Compose

The single biggest drawback for many people have concerning publishing content is the amount of energy and the perceived difficulty involved in the process. By foregoing more extensive research on your topics it will be much easier for you to produce information for circulation. This will allow you to maintain a certain sharpness or edge for other duties or tasks you need to perform.

b) Time Efficient

With the ‘degree’ of difficulty being reduced, so is the case with the amount of time you need to invest. This is a very big plus for those with a limited amount of time available or perhaps challenged by managing their time more efficiently.

c) Greater Coverage

The main idea behind this particular approach or strategy is it will be easier to saturate the market more fully when publishing content in this manner. Although what you are distributing may not always be the best quality information, your efforts will give you a more expansive coverage

The content development strategy you select is going to be a personal choice that likely best suits your objectives, time availability, ambition and skill sets. Either choice will bring you exposure, although distributing quality information will tend to impact your marketing effectiveness more favorably. On the other hand publishing content more frequently does keep you in front of people helping to establish your brand or identity more quickly. One thing is for certain when using this online marketing strategy however and that is that effort and focus will be needed to get the best results from either of the 2 approaches we discussed above. In the end it comes down to whether you want people to see the ‘best’ of you, or simply ‘more’ of you!

TJ Philpott is an author and Internet entrepreneur based out of North Carolina. For more tips about developing a content development strategy that best suits your needs and to also receive a free instructional manual that teaches valuable niche research techniques visit:http://affiliatequickstart.com/
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In many of our writings, we’ve discuss the many aspects of writing, publishing and posting your articles to various Article Directories, blogs and forums. These are all good places to get your writings recognized by the search engines as well as the users. Many times in writing it’s human nature to get too technical, with all the internet jargon and sometimes we may lose some of our readers as a result. It can’t be stressed enough that each of us who write need to keep this whole process much simpler for the newbie’s who are entering this wonderful world of online marketing.

Today we want to share a few simple tips that will help you to become a better writer and shorten your road to online success. I hope that something here will spark a new and exciting note in your life and improve your marketing efforts. I am going to take it step by step and remember each and every one of these steps are extremely important for a successful online business career. When all these steps are followed, you will quickly see the power that article writing affords.

Write about a subject matter that you are familiar with if at all possible. The additional research needed to write an informative article will come much easier because you are familiar with some of the terminologies used regarding your subject.

Make sure the information in your article is factual and verifiable. Make your writings as easy to understand and follow as humanly possible. Using numbers or bullet points will make your article easier to read and for your readers to follow.

Make your article interesting as well as informative. If you keep your articles on topic, informative and interesting you will build a following of avid readers who may become your best source of new leads and potential clients. If there are standard questions about your subject that can be addressed in your article, answering those questions will definitely help your reader to understand the solutions to these problems so they don’t have to be redirected to another page to view the additional information.

Check and double check your work for misspelled words and grammar errors before you publish your writings. Most operating systems have very good checking systems that will help you avoid this common problem. Incorrect use of the English language is a major turn off for many readers. Take that little bit of extra time and do it right the first time. You will visually see the positive results this simple tip will make in your overall online success.

Proper use of your keywords is critical for overall acceptance especially to the search engines. There is a fine line you must follow when it comes to pleasing the users with good content and the search engines with proper formatting that will get the search engines attention so they will index your site correctly.

The author’s resource box is where you should place your links for the user’s convenience. This is the space located at the bottom of the page that tells the user about you and your business opportunity with links they can follow for more information.

Try to keep your sentences short and to the point for maximum acceptance of your readers. Writing a lot of hype and unnecessary repetition will be an instant turnoff for most readers.

Writing a good article and then not publishing your article it is like winning a million dollar lottery and then never cashing the check. Submitting your articles to numerous article directories (even though you don’t like the article) will help get the online exposure you need and deserve. Owning your own directory is even better and more effective of you are truly serious about your future. If you don’t know how to do this part of the process, then give me a call and let’s discuss your options.

For most of us writing the article may be the most difficult part of this whole process. After you’ve written your article, checked the spelling and grammar, now you’re ready to submit your writings.

Just a minute there’s one more step…. Read and re-read your writing and make sure the wording flows and it’s easy to understand for your reading audience. One misspelled word can be devastating to the acceptance of your article. Most of the time you have only one chance to get it right with your potential clients, so make the most of your opportunity and enjoy the positive experience you’ve earned by following a series of simple steps to successful writing.

When all the above elements are followed religiously, your writings will become powerful and acceptable to a good share of your reading audience. By combining your keywords, writing accurate content, and providing good information in the bio area, you will gain an acceptance by the readers as well as the search engines.

Article marketing can become very powerful when you meld together all the elements discussed in the above tips into your everyday writings practices. When you include keywords that readers use to search for a particular product or service into your writings then your site will become popular in a very short time.

The eBiz Solutions Team is standing by to assist you in your writing and marketing challenges. Call us today for your free 30 minute “no obligation” consultation.

“Let’s Build Your Business Together”

Larry L Miller SEM/SEO Consulting

Larry L Miller – SEM/SEO Consultant who specializes in promoting clients to “Top Positions on Google” and other leading search engines. Mr Miller is the promotions director for BLM Traders the leader in Automated Marketing Systems, Phone:321-594-4405 Skype: larrylmiller121 http://www.isnare.com
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The basic outline of an SEO article is really simple – Identify the problem, offer tip #1, tip #2 and tip #3, wrap it up and send the reader to the link.  But, is that enough to produce high quality content?  In my opinion it’s not, and this is why I do detailed outlines.

The Advantages Of Outlining

Making outlines for your articles takes time.  It’s another step in the process, which may include keyword counting, article submitting, summary writing and a bunch of other annoying stuff that’s not writing.  However, I’ve found that its benefits are well worth the time it takes. 

-       Well outlined articles are more coherent and to-the-point.  When I was first learning to write SEO articles, I didn’t outline.  I wrote long, rambling, “what’s the point” type articles that I doubt anybody read all the way through.  Making a good outline first cuts down on filler and rambling nonsense.

-       The information is better organized for the reader.  When you’re making an outline, you can actually see the “parts” of the article.  I know, it’s only 400 words, but still it has parts.  Seeing the structure of the article helps you to make it more organized and relevant.

-       Each article will be unique.  If you’re writing 20 articles on underwater basket weaving, you’ve got to make each of them cover a slightly different aspect of it.  If possible, I do all of my outlines before writing.  This allows me to make sure I don’t repeat myself too much.

-       You have more control over the articles.  This goes along with the first two points about organizing information.  Basically, you shouldn’t spend too much time covering one point or going off on tangents, and making good outlines allows you to be in more control of your article’s flow.

The Disadvantages

Now, as I see it there is just one disadvantage – the time it takes to make outlines.  I don’t make extremely detailed outlines.  There are no full sentences.  For example, I put down a heading and all the points to support it.  It’s very simple and straightforward.  Sometimes, you can end up getting too detailed and actually over-research.  Then, when you write the article and hit the word count button, you’ve got a 900-word epic on your hands.  In that case, break it up into two articles, or a series of parts 1 and 2.

It may seem like making outlines takes time away from writing.  The truth is that it doesn’t take any time at all, and it actually makes writing easier.  If you do about 10 minutes of good research, you can probably hammer out the article in just 5 minutes.  The point is that researching makes the actual composition quick.

Outlining also gets faster as you do it more.  It becomes easier and easier to find the exact information you’re looking for online and organize that information into something good.  For me, it’s a skill that’s just as important as researching and writing.

I write your content so you don’t have to >> www.gregscottwrites.com.  I’ve got hundreds of satisfied customers under my belt.  This article is copyright 2010 by Greg Scott.   Anyone may use this article as long as all links in the article and resource box stay active and the article is not altered in any way.
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